PPC (Pay Per Click) & SEM (Search Engine Marketing)
PPC = Pay Per Click, does what it says on the tin!
The biggest and area of SEM (Search Engine Marketing) is PPC (Pay Per Click) advertising, it is also the most targeted form of online marketing.
PPC is Paid Search, using Search engines like Google, Yahoo and Microsoft companies bid amounts for keywords, the amount you bid* can determine your position on a results page of that search engine, these come up in the sponsored links. The good thing about PPC is that you only pay when someone clicks on your advert.
PPC management is a key part of a good PPC campaign, by using experience Google Qualified Adwords Account Managers you can create appealing ad content, create specific landing pages that will convert to sales/conversions and lower the amount of money you bid for better positions.
Unlike SEO, PPC works as soon as you have built up a campaign and set it live, we often advise starting a PPC campaign at the start of an SEO campaign to increase brand awareness, convert sales and encourage customer loyalty while we are working on your SEO campaign which may take a few months to see ROI. In most client cases, once the SEO has started working we tweak the PPC campaign so the two campaigns complement each other providing the best ROI for the client.
PPC Management ensures your campaign is monitored, tracked and tweaked to get money back from your spend. Keywords are chosen based on your products and services, competition and conversion rates.
SEO Creative’s campaign Management includes:
- Sector and Keyword Analysis
- Goal Setting and Conversion Tracking
- Campaign Strategy based on your business sector and targets
- Bidding Strategy
- Ad Creative and Copy
- Destination and Landing Page strategy
- Campaign Reviews and Optimisation
- Affiliate Integration
- Media Buying Strategy
- Marketing Integration
- Reporting, observations and recommendations
SEO Creative start every PPC campaign with an in depth kick off meeting to establish KPI’s and Goals that are relevant to your business. We sit with you to find the correct keywords that will convert on your site and negative and brand keywords that you wish to hold a market share in.
Unlike SEO, PPC offers you a lot more control over promotions and click through rates’, you can choose what is displayed in your advert as well as which page that particular advert lands on. By setting up specific landing pages you can promote that keyword in the page that will help conversions.
For more information on how SEO Creative can help your business get the best out of PPC contact us.
