Link Baits & Viral Campaigns

Creating a hook for your content

Link building is a time consuming process when done ethically, but sites that have good content naturally gain links from other sites. People who see something interesting on your site will discuss this and link to your site. This is also good for converting traffic into leads or sales as it makes your site more interesting or “stickable” as people are less likely to leave or “bounce” off your site.

When a site creates good quality, imaginative content that lends itself to acquiring links we call this link bait. At SEO Creative we will help you come up with good link baiting ideas to promote your brand, your site and generate links and popularity. This can be anything from an interesting article to a Flash game or animation. We will discuss with you what is appropriate for your business and to your budget.

Viral Campaigns are ways to promote your brand, services or a product using good content, similar to link bait, viral campaigns can be anything from a controversial piece of content to a comprehensive flash game or animation. The concept behind a viral campaign is that it will be passed along to friends. This is the idea of it spreading like a virus!

A good viral campaign gets passed along and will have some integration with your business, it can be done as a data collection exercise, where people opt in to having their email address added to you marketing database, it may be to drive more traffic to your site that will convert into leads or sales, or it may be just brand/product awareness. Before you start any Viral campaign you need to be sure on its purpose.

To find out more about link baits, viral campaigns and how they can benefit your business, contact us.