Keyword Analysis & Optimisation

Keyword discovery

SEO Creative offers extensive keyword research and analysis. By choosing the right keywords the right traffic will find your site therefore converting into a lead or sale. Keyword analysis will look at the competitiveness of a keyword, the amount of searches a keyword has per month, relevancy of the keyword to your site as well as current search trends. Tailoring your campaign to get the best results will increase conversions on your site, making your budget go further and resulting in a faster return on investment (ROI).

It is very important to choose the correct keywords at the start of any SEO (Search Engine Optimisation) campaign as the wrong keywords will result in a failed campaign. Wrong keywords could be keywords that are too competitive to rank for without significant time or investment, keywords that are too generic resulting in a low conversion rate, or keywords that don’t yield enough traffic.

Long gone are the days where you simply add your keywords to the meta tags of your page. In order to correctly optimise your site, SEO content writing is employed to ensure a correct saturation of your keywords in your site content. Your internal linking structure will use keywords as anchor text as will in bound links from other websites. Getting your keywords wrong at the start of your campaign can be a costly mistake from both a development perspective and missed traffic opportunities.

Long tail keywords tend to work the best for most websites. Although the amount of searches per month is lower, they are less competitive making them easier to rank for in a shorter period of time and still have a good monthly search volume. To find out more about keyword analysis & optimisation contact us.