Blog / News Integration
The advantages of adding a blog like WordPress are endless
One way to increase your keyword ranking is to ensure your site is kept as up to date as possible. Google favours news websites and regularly updated, unique, relevant content. The easiest and most effective way to do this is by installing and maintaining a blog. By adding a blog, this shows Google straight away that you are planning to update this regularly. Google is like a user, the robots crawl your site on a regular basis but if they see the same content they get bored and come back less often giving other sites the chance to move above you in the listings.
Writing articles in and around your industry will help your website to become an authoritative place for people who are looking for information in your industry. This will generate you more traffic, sales, generate inbound links, and the frequency of fresh content will encourage search engines to index your site faster. Here are some of the benefits of updating a blog:
- Long tail search traffic
You can rank for keywords you didn’t specifically try to optimise for through your posts
- Become and authority
Relevant articles / posts on your industry will help the website become an authority
- Generates inbound links
Writing good quality content will build natural links to your site from other website owners
- Faster indexing
Everytime you write a new post your publishing platform will ping Google, and your post will be cached.
- Generates site discussion
Interesting, current and controversial posts will generate a lot of user discussions and comments
- Promotes community and repeat visits
Users regularly revisit sites that have regularly updated content
- Solicits enquiries
Being perceived as an authority or an expert in your industry can result in business enquiries
Users will subscribe to your RSS feeds or blog if your content is good
- Internal link strength
Internal linking structure is massively improved with correct formatting, which can increase your site ranking
The more often you add articles the better, and it is good to talk about things in your industry not just your company that way you become an authoritative site. SEO Creative can build you a blog that will fit in with your current site and brand as an addition to a campaign or as part of a rebuild or redesign.